Walk With Us

Walk together with us.

The Lone Wolf worked with Trouble Maker to help version Peroni Nastro Azzurro’s DOOH advertising campaign, ‘Walk With Us’. The essence of the campaign was to reflect the heart of Italian culture as doors to UK pubs, bars and restaurants opened on a wider scale, following the Coronavirus pandemic.

The message focuses on the time-honoured Italian tradition of La Passeggiata – an early evening ritual which Italians routinely take – to walk, connect and socialise. As an important part of everyday Italian life, Passeggiata was prohibited for months during the Coronavirus lockdown in Italy. So the campaign marks an important step for the Italian brand.

On a tight deadline of just one week, we managed to version all asset deliverables for a large volume of unique resolutions. The campaign was deployed nationwide, with targeted messages directed at cities, calling them to take a walk back into normality, with Peroni.