London's Best 5G

Painting the town red.

Global tasked us with exploring the possibility of tracking selected buses and triggering adverts on specific screens when they were in proximity. Utilising a feed from TfL we implemented bespoke technology to activate this.

The dynamic campaign needed to track 5 different branded buses, which ran on a potential 14 different routes. We managed to trigger the campaign across selected D48, D96 and StreetHub panels, using creative provided by Ogilvy.

The immediate success of the campaign meant additional budget was found to extend the campaign. In total we were monitoring 150+ screens and made 6.25m calls to our data feed.