Sky Sports
Deadline Day Live
Breaking news in real time.
Transfer Deadline Day ranks as one of the most exciting days in the football calendar, especially in 2018, as the window slammed shut on the eve of the start of the Premier League season.
Sky Sports News wanted to capture the excitement by delivering the latest transfer news to passers-by around London, along with a live countdown until the window closed.
Having built Sky Sports News their own bespoke web interface, the newsdesk broke every major transfer story and rumour, displaying relevant images for the club and player in question.
Recognition
DailyDOOH Gala Awards
Nominated for 2018 ‘Best Digital Out of Home Campaign’.
The Drum Out of Home Awards
Twice a finalist for 2018 ‘Best Digital Campaign’ and ‘Best Use of Live Updates’.
