Paddy Power

Festival Ready

It’s showtime.

Paddy Power’s 2019 Cheltenham campaign analogised the racing festival to a music festival, asking punters if they were ‘Festival Ready’. Cheltenham’s most successful rider, Ruby Walsh, got a Festival makeover by Paddy Power, dressing up as some of music’s biggest stars.

The Lone Wolf worked with Paddy Power to version the creatives of Ruby, in his various guises, across the UK. David Bowie, Freddie Mercury, Liam Gallagher and Drake were the iconic music stars portrayed by Walsh within the artwork iterations.