Feel Good About Summer
Count on Boots to help.
In spring 2019 we were engaged by Mediacom to trigger a complex campaign for Boots, activating four separate products depending on a number of conditions. Working with master assets from two different creative agencies, we managed to design, build and activate this Summer campaign across major cities in the UK.
Creative was determined and triggered based on weather data, pollen count and Boots store proximity. Four different products were activated:
Soltan (including price) 0-100m
Suncare range 101-200m
Hayfever 99p 0-200m
Soltan (excl. price) 201-500m
If none of the criteria were met the campaign lay dormant.