Ralph Lauren Runway

A front row seat.

To mark London Fashion Week we teamed up with Twitter to live stream a Ralph Lauren fashion show, via Periscope. Streamed directly from an iPhone in New York to the iconic Piccadilly Circus screens in the centre of London.

Passers-by were invited to watch all the action in one of London’s best-known locations and interact with the Periscope channel.

At the time this was the largest Periscope live stream to have ever been broadcast.