What is running, if not the search for something new and different? Adidas wanted to develop a footwear concept that would truly drive the sport forward. It all began with 4,000 creators, who were assembled to collectively reimagine what running could be. From 4,000 creators to 4 key components: Ultraboost 19 is here. And, with its unrivalled package of reboosted features and fit, it’s ready for the new era of running.