Universal Music Group

Purpose Album Launch

Now I’m a Belieber.

To celebrate the launch of Justin Bieber’s album ‘Purpose’ in 2016, we were tasked with syncing a number of digital display boards with Capital FM’s live stream.

As and when a single from the album played on Capital’s airwaves, the loop of adverts would instantly be interrupted. An advert for the album would display on screen, along with the name of the song currently on air. A ‘Playing Right Now’ call to action was visible on each advert, to validate it being in real-time.

1.6m

Impacts

31%

Uplift in sales

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